Tips to Make You a Networking Master

Whether you're actively searching for a new job or looking for ways to establish an industry presence, professional networking is the answer. Building connections and relationships opens up a world of career possibilities that are otherwise inaccessible. By following in the footsteps of networking masters, you can overcome the initial intimidation factor and make the most of each event.

Dress Well

Networking masters know that comfort is the key to confidence. If you're worried about the stain on your skirt or the wrinkles in your shirt, you're unlikely to make an engaging conversationalist. Lay the groundwork by dressing in your favorite professional outfit. When you choose clothing that makes you feel fantastic, your inner confidence naturally bleeds over into each interaction. Don't be afraid to stray from the typical office wear; professional networking events often allow for less formality than the office, and a funky tie or statement necklace can be an excellent conversation-starter.

Master Icebreakers

One of the most challenging aspects of professional networking events is the cold introduction. For many people, it is awkward and uncomfortable to walk up to a stranger and start talking. Make the process easier by finding effortless ways to break the ice. Ask if the person has been to one of the group's events before, for example, or ask if he has been a member for long. Alternatively, find one of the organization's leaders and ask about the event. If you want to break into a group, introduce yourself quietly to one person and allow yourself to be folded in naturally. Alternatively, address the entire group by saying something like, "You all sound like a fun group." No matter what approach you choose, adopt a confident tone of voice and speak clearly.

Maintain an External Focus

At professional networking events, avoid the temptation to talk at length about your business, particularly at the beginning of a conversation. Instead, keep the focus on the people you are talking to. Ask questions about their professions and find out how they got to where they are. The more you learn about each person, the easier it is to build a relationship and identify true opportunities to work together. By showing genuine interest, you can avoid coming off as desperate or opportunistic. When it's your turn to speak, the other person may be more likely to listen. Be prepared with a one-sentence elevator pitch that offers a comprehensive explanation and piques the interest of the other person.

Add Value

Occasionally, professional networking gatherings foster forgettable, surface-level interactions. Make yourself memorable by adding value wherever possible. If a person mentions that she is starting a new job with your old employer, offer helpful tips for surviving the first day and pass on the name of a friend at the office. Look out for potential partnerships, and make introductions. While you talk to people, make mental notes of their current projects and interests. Later, you can email links to articles or resources that may be useful.

In the end, practice is the key to becoming a master of professional networking. By pushing through the discomfort and stilted conversations in the beginning, you can find ways to feel comfortable and in control in any networking situation.

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