Apple says its iPad ‘Crush’ ad missed the mark: ‘We’re sorry’

Barely 48 hours after launching it, Apple is apologizing for its ad for the iPad Pro, and pulling it from running on broadcast TV. Created by the company’s in-house creative team, “Crush” featured a strategically bundled collection of creative tools like instruments and turntables all piled up in an industrial press, which then were slowly and completely crushed into oblivion to the tune of Sonny & Cher’s “All I Ever Need Is You.” All that’s left at the end is a shiny, new iPad...