How ‘method dressing’ is boosting films at the box office

From tennis ball studded stilettos to a custom Celia Kritharioti minidress emblazoned with a movie poster, Zendaya has gone all-in on the theme for her promotion of the new tennis flick Challengers. [Photo: Getty Images] Dressing to match a cinematic universe has become routine for Zendaya, with many others capitalizing upon the trend, as well. Most recently, Chris Pine sported jorts and a wig for the promotion of his new movie Poolman. Last year, Halle Bailey wore a...