How to Use Emotional Intelligence to Your Benefit

Michele Warg
Posted by in Sales

People with high emotional intelligence are able to regulate their emotions and relate to others harmoniously for beneficial outcomes. Without emotionally sharp employees, a business can find itself at risk. Whether you are a sales manager or a sales associate, you can use emotional intelligence to your advantage.

Make Wise Business Decisions

Solid emotional intelligence can prevent sales leaders from making rash business decisions concerning the company. Separating your emotions from the business can help you make rational decisions. Leaders who have emotional intelligence are capable of forming strategic alliances that benefit the company and improve sales. An outstanding sales leader is able to tap into the opportune time to reach out to other businesses and form lucrative business partnerships.

Attract and Serve Clients

Sales representatives can use emotional intelligence to attract clients and convince them to make a purchase. A non-sensitive sales representative or manager may pressure clients at the wrong moment or push them away. By tapping into a client's mood, sales agents can gauge when it is best to approach a customer and adjust their responses accordingly. Sales representatives can even make product and service recommendations that are most suitable for each client.

Make Personal Connections

Both sales managers and sales representatives can use emotional intelligence to make personal connections with each other and customers much easier. Clients who have great relationships with company employees often become loyal customers, so don't be afraid to make a personal connection with them. Recognize how you communicate best, but be willing to adjust your methods depending on who you are interacting with to forge meaningful relationships.

Direct and Motivate Employees

Sales leaders who communicate with employees well are more likely to have a cooperative and effective workforce. Managers who are in tune with their emotions know how to correct employees without belittling them. An outstanding sales leader with emotional intelligence also has the gift to motivate a workforce and improve employee morale. They choose their words carefully, and they deliver messages compassionately to inspire employees to improve their performance.

Maintain a Great Attitude

Sales leaders who allow themselves to make quick business decisions in an emotionally vulnerable state are a risk to themselves and the company they work for. Developing strong emotional intelligence allows people who work in sales to better control their emotional state and maintain a balanced, friendly attitude every day at work. Regulating your emotions takes time and skill, but it is well worth the effort when interacting with others in potentially explosive situations. Strive to maintain a positive attitude in every circumstance, and you are more likely to draw out the optimism in others.

Developing the emotional intelligence necessary to excel is essential for modern-day sales leaders and associates. Emotionally intelligent people have the power to influence others in a positive manner, and they use their skills to become more effective salespeople.


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