Retaining High-Value Customers is Key

John Krautzel
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For your business to thrive and survive, customer service needs to be a priority. Retaining high-value customers is the key to profitability and productivity in all industries. Customer retention strategies should be a primary element of training for all employees to guarantee repeat business and customer satisfaction.

Quality products and services are often the backbone of a successful business, but without customer retention strategies, loyalty toward what your business has to offer is minimized. Provide outstanding customer service and retention typically follows, according to entrepreneur Alex Lawrence with Forbes. Companies must earn loyalty by identifying needs of clients, tracking sales and satisfaction, and offering promotions to repeat customers.

Customers crave a personal connection with the businesses they choose to do business with on a regular basis. Engage with your clients by socializing on social media platforms. Build followers and fans on popular sites such as Facebook and Twitter and offer your customers special promotions or informational materials on these platforms. Customer retention relies on offering clients a personal touch that many other businesses neglect to provide. Send emails with a note of thanks for their business and reach out via telephone when new products or services are launched to give them first dibs on what your company has to offer.

Reward customers with promotions that appeal to what they want and need. Personalized incentives or special discounts to thank them for repeat business encourages loyalty. Customer retention strategies that are tailored to not only entice but reward clients is key to retaining high-value customers. Avoid overloading them with a new special each week, though. Instead, tailor the promotion so it is personalized to fit the needs of your clients to make them feel special and valued.

Tailor selling strategies to the customer's needs to encourage customer retention. Effective selling techniques rely on the persuasive words used during communication. Avoid pushy sales techniques that customers often avoid. Instead, present ideas on how your clients can utilize your products and services. Personalize the message and avoid buzz words that customers can see right through. Show them how your products and services may improve their quality of life. Give your loyal customers a sneak peek at new product lines to show them you value their business and want to give them opportunities before the general public has access to new products.

Clients need to feel special, and when businesses personalize the shopping experience, they gain repeat business, loyalty and a positive reputation. Customer retention strategies that show just how much your company values clients who are loyal by offering special promotions, inside information on new launches of products and services, and honest communication may even encourage your existing clients to share their experiences with potential clients.


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