Tips for Making an Excellent First Impression on a Call

Joe Weinlick
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Making sales calls is a routine part of businesses for companies aiming to sell products and services. The difference between a successful call and an unsuccessful call depends on the level of customer service provided and a few other factors. Make a positive first impression on each call by implementing strategies that can ultimately increase the profitability of your company and retain customers for life.

Sales representatives must plan to make a good first impression during sales calls. Research the company before calling, and know the names of key professionals who make decisions for the business, suggests Bob Davies of Salesforce. Craft an opening statement that appeals to the specific needs of the prospective client, and create propositions that help potential customers see the value of the products and services offered by your company.

The opening line is a crucial element of successful sales calls. Avoid giving the potential customer the option to transfer the call to another person or postpone the call to a later time without sharing vital information about your services and products. Open with a pleasant greeting to engage the individual in conversation. If the time of your call is inconvenient, provide brief information about the products and services you offer, and reschedule the call.

The tone of voice you use during sales calls speaks volumes to prospective clients. You must always use a confident, friendly tone and display enthusiasm. Use voice inflections instead of speaking with a flat monotone voice, and use clear pronunciations. Avoid speaking too fast, and monitor the pace of your voice to ward off any nervousness that may impact delivery to provide optimal customer service. Sales professionals who are nervous or anxious about making cold calls should practice their delivery and record phone calls so managers and peers can offer feedback and critiques. Each call should have a natural flow, and your tone should be conversational and assertive yet not too aggressive or overpowering.

Cater the conversation to appeal to the potential customer to make a good first impression. Ask open-ended questions that help identify the products and services that would simplify business processes for customers. Find the opportunities to sell products and services by asking questions such as "What solutions have you considered?" and "What problems are you facing within your business practices?" Cold calls are much more successful when potential clients feel as if calls are less sales related and more focused on the specific needs of customers.

It may be challenging to pick up the phone and start a conversation with a stranger, but implementing successful sales call strategies can significantly impact the reputation of your company. Make a solid first impression, and display a conversational tone when making sales calls to appeal to the needs of your potential clients and active customers.

Photo Courtesy of mrsiraphol at



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