How Job Boards Are Tapping into the Social Networking Phenomena

Nancy Anderson
Posted by in Career Advice


Nexxt, a network of more than 15,000 online niche career communities, recently polled more than 4,000 network visitors and found that nearly 30 percent of visitors currently use social networking sites. Of those respondents, more than 65 percent said they use social networking sites for job searching and professional networking.

As the poll results indicate, the number of users who engage in online social networking is continuing to grow and more and more individuals are using social networking as a means to further their careers. Many job boards are recognizing the significance of this trend and are beginning to reconfigure their business strategies to stay competitive by offering a professional place online for employers, job seekers and colleagues to connect online.

Many job boards are also utilizing new technologies to allow their users to connect with other members and share information through widgets such as: personal profiles, articles and blogs, etc. which encourages networking with people with similar interests, backgrounds, thoughts, etc. amongst their member base.

How Nexxt and PhillyJobs.com are tapping into the growth of Social Networking

PhillyJobs.com has recently launched this blog to provide more robust, content-rich resources to job seekers in the Philly region and create a 'community' for Philly job seekers to connect, research and discuss the latest news, career and job seeker tips. PhillyJobs.com also has created a Page on Facebook to promote our blog articles and share news related items. Join us on Facebook to get all the latest updates! And, to compliment both social media vehicles, we've created a "Jobs" Twitter Channel as well as a 4PhillyJobs Twitter channel to keep our followers up-to-date on the latest publications and career resource tips.

What the Future Holds for Social Networking and Online Recruitment

Social networking is no doubt beginning to transform the future of the recruitment industry and is opening new doors for employers and job seekers to connect in ways not possible before. Social networking will continue to be mainstream and a popular way to interact and network in an online environment. As the social networking industry continues to evolve and grow, it will continue to play a large role in the recruitment industry. Employers will need to take advantage of the tools available online, and supplement traditional recruitment methods with social networking, niche job boards and other advanced technologies to launch the most successful recruitment program possible.

So stay in touch! And, join in the discussion today!
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