Using a LinkedIn profile to your advantage can prove to be a fantastic business asset of incomparable value. Consider how you can use your LinkedIn profile to find employment, secure new business connections and form strong partnerships.
Include Sufficient Information
Creating a compelling headline on your LinkedIn profile is important to sell yourself and exert your professional brand. Adding information in your summary to describe yourself, the type of work you do, your interests and business needs can help others gain an accurate snapshot of your personality and professional mindset. This section is especially important because others can find your through a LinkedIn search based on the information you add to your LinkedIn profile. If possible, include URLs to your website, examples of your work and other social profiles.
Use an Appropriate Profile Picture
It is important to post a professional, decent photo of yourself on your LinkedIn profile. If you fail to post a photo, others may think that your are trying to conceal yourself for some reason. Use a profile picture the showcases you in the best light, and make sure you have a pleasant expression on your face. Keep in mind that job candidates with inappropriate or unprofessional photos are less likely to find serious work and referrals, so don't underplay the importance of a decent photo and professional appearance online.
Establish New Connections
If you want your LinkedIn profile to work for you, it is important to take the time to create new connections online. The wider your LinkedIn network, the more likely you are to find compatible job placements, lucrative partnerships and other valuable business links through the Internet. When you meet professionals of interest in person, ask them if they have a LinkedIn profile, and make a connection.
Post Clear, Updated Information
Do not miss out on prime opportunities by forgetting to update your LinkedIn profile information. If your LinkedIn profile information is incorrect, it will be difficult for others to contact you. If your contact information changes, be sure to update it as soon as possible. When sharing information on your LinkedIn profile with others, try to be as clear and straightforward as possible. This helps you connect to employers and other professionals who are seeking someone with your talents, skills and credentials for business endeavors or engagements.
Explore The Site’s Features
Learn how to use the People Search tool to find new contacts and even connect with old classmates and colleagues. Explore your first-degree connections to see if you can rub elbows with influential crowds of people and forge more social relationships online. You may be surprised to learn that others want to work with you because you are a companion to business professionals who are in their circles. Following companies of interest helps you keep tabs on others and gain connections that can lead to incredible opportunities.
Those who learn how the make the most of LinkedIn can use it to contribute to their career success. Make sure your LinkedIn profile is complete to maximize your employment and networking opportunities. Just like any other social media site, it is essential to check in and interact on a regular basis in order to make the most of the multifaceted platform.
Photo courtesy of Stuart Miles at FreeDigitalPhotos.net
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