The Dead Zone – Why 97% of Resumes Are Never Read

Posted by in Career Advice


When you send your resume for a job, your natural thought is that it's like a personal letter, especially if spent time crafting a personalized cover letter. Of course it will be read, it's a personal letter. How did you feel when you were "perfect for a job", but never got a reply back even indicating receipt? It's happened to all of us. When the majority of resumes started coming to companies electronically, sometime around the Millennium, it dramatically impacted the HR function in 2 ways: HR was now flooded with resume, many of them without the necessary skills sought; Technology was inexpensively available to pre-screen text files. Now it became easy for HR departments to only read the top 20 resumes in a key word search, and cherry pick the ones to send to the hiring manager. So how did job seekers respond? Did they change their job search strategies, to adapt to company's hiring procedures? Sadly, most haven't. Most job seekers are still using a paper resume strategy in a digital age. Why? It's easier – less work per resume. It feels more productive to send 100 resumes in a night, even if you gain fewer interviews as a result. And it's within most job seekers comfort zone, because it's what they are used to. So if most use outdated methods that result in a poor chance of interviews….. ….what does that do for the chances of those who prepare customized search optimized resumes? It gives them an unfair advantage, while putting 97% of the old school resumes into the Dead Zone.
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