Social media offers a quick way to communicate with people within your network. In terms of personal branding, services such as LinkedIn, Facebook and Twitter all play an important part of an online persona that you portray to the rest of the world. Take advantage of social media to get the word out about who you are, what you represent, and how prospective clients and companies notice you.
Personal branding talks about the way you sell yourself to others, and social media serves as a way to maintain instant lines of communication to other people. One message you send could go out to thousands, or even millions, of people who could turn to you for a job, a business opportunity or a financial partnership. Social media has the ability to impact thousands of people with just a few short posts instead of trying to reach every person individually, so these lines of communication represent efficient ways to get your brand across to others.
Determine Your Overall Message
Social media pushes start with your overall message. Flesh out what your personal brand stands for by determining what drives you. Do you want to be an expert in coin collecting, American history, stock market trends or aviation news? Once you answer questions about what you want from your personal brand, it is time to reach out and post.
Find Which Sites Work for You
Discover which social media sites work best for your brand. LinkedIn serves as a way for business professionals to talk to each other, connect within various industries and write blogs about pressing issues. Facebook lets you write long messages as you comment on videos and pictures. Twitter gives you a way to reach out to groups and individuals within your industry of choice.
All of these websites allow you to post links to other places, such as your blogs, brand website and video sharing account. Social media creates a gateway for users to find more information. When they click on a post, link or video, they get the full message that you present to the world. These easy-to-use communication tools start small but lead to something bigger.
No matter how many social media services you choose, you must maintain consistency among all of them. Your accounts should all have the same photograph, logo and color scheme. This makes your personal brand easier to identify.
You should also maintain consistency in your messages, blogs and videos. If you are an expert on auto repair and it is one of the major definitions of your personal brand, most of your messages should include something about automobiles. Post a link to a news story from Motor Trend while you tout your blog commenting on that same Motor Trend article. Do not be afraid to repost a message from several months ago that seems relevant at a later date.
Your social media posts should remain relevant to your personal brand, no matter what. You do not have a lot of space to get your message across to others, so you should maintain focus, write a great headline and give your posts an impact statement for your followers. If you can do these things, your personal brand may take your career to new heights.
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