• Director, Lead Management Technology and Innovation

    OracleRochester, NY 14651

    Job #1480943235

  • As a key member of the Marketing Mgmt team, direct the development of company marketing programs.

    Direct all marketing activities within the context of the overall corporate plan for the achievement of short and long term business objectives, increased profit and market control. Be an active member of the global Marketing team to ensure consistency of marketing campaigns and messages. Disseminate key corporate information to the geography operations pertaining to new product development/launches. Liaise with management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the geography. Ensure consistency between global directions and single-geography / product implementation choices. Implement and monitor advertising campaigns on a geographical basis as needed. Maintain necessary contact with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business & market needs.

    Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.

    This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.

    Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.

    We are in the process of transforming lead management globally to significantly increase efficiency by re-thinking processes, technology, reporting, operations and talent development; and therefore, we're looking for a Director to help build and lead the Technology and Innovation team.

    As theDirector, Lead Management Technology and Innovation, you will be responsible for developing and executing thetechnology strategy for Global Lead Managementto transform customer experience and business development representative productivity through lead scoring, predictive intelligence, AI-assisted follow-up, automated chat, intelligent routing and workflow management systems. Working with the MarTech team, and solution and field marketing teams, you will recommend and implement innovative solutions to automate and assist lead management processes and drive better business outcomes. You will be part of a passionate, highly collaborative team and have the opportunity to make a significant business impact working on high-profile projects.

    About You

    You are a leader, and a team player with experience working and collaborating with cross-functional global teams. A problem solver and idea generator, you have experience working in Marketing and Sales, withexperience designing, implementing and leveraging business automation tools, advanced analytics platforms, machine learning algorithms and predictive intelligence. You inspire both executive and operational audience to adopt and realize the full value of new technology solutions. You have a passion for identifying and rolling out strategic technology solutions to improve business outcomes.

    Responsibilities

    • Build the Innovation and Technology team for Global Lead Management - a new Oracle Marketing global function - in less than 90 days

    • Develop a working knowledge of all the systems, structures, resources, processes, data and infrastructure needed to support the lead development process, and continuously recommend improvements to challenge the status quo.

    • Understand lead management use cases and combine your understanding of Marketing and Sales systems' capabilities to determine the best solutions for the business development team

    • Define an innovation and technology roadmap for Global Lead Management in partnership with Regions and MarTech team

    • Communicate vision and plans to key stakeholders to drive business impact and influence change; Provide updates on technology and innovation status updates, timing, and implementation plan to Marketing executive leadership team

    • Partner closely within Marketing and Technology teams to ensure that technical solutions are ideal for future growth and evolution

    • Ensure Global Lead Management requirements are included in Oracle technology priorities and roadmaps by collaborating with technology partners, documenting business needs and communicating technology requirements

    • Manage the entire requirements gathering process, including business sign-off, validation, testing, and communication

    • Understand the business use-cases and combine your understanding of Marketing and Sales systems' capabilities to determine the best solutions for the business development team

    • Recommend disruptive changes to processes and measurement systems to drive business impact byresearching partners, technologies and approaches

    • Influence the holistic Marketing database management strategy that supports data unification and access across our internal systems, ensures data quality, and enforces governance and measurement to support Global Lead Management initiatives

    • Combine high level strategic thinking with "roll-up your sleeves to make it happen" mindset

    • Support successful technology implementation and adoption through on-going training and education on new emerging platforms and technologies

    • Actively seek and present new and innovative solutions, and provide commentary and rationale on how they will add value to the business objectives and sales plays

    • Meet regularly with key partners and vendors to keep abreast of emerging opportunities in the industry and identify those relevant to the business

    Skills & Qualifications

    • Graduate degree in computer science, marketing, business, engineering or a related field

    • 12 years' experience in Marketing or Sales in B2B enterprise and/or software company

    • Passion for and experience using emerging technologies

    • Experience leading and working with remote teams

    • Collaborative personality that thrives in a highly cross functional, cross-cultural environment

    • Growth mindset

    • Proven expertise in leading digital transformation projects

    • Knowledge of marketing automation, customer relationship management systems, and first-hand knowledge of business/lead development teams

    • Technical and business expertise with integrating different systems in the "Mar-Tech" stack

    • Demonstrated use of automation, advanced analytics and statistical modeling concepts to drive business outcomes

    • Demonstrated expertise in AI and ML technology, and ability to become a subject matter expert with new technology applications

    • Strong understanding of marketing processes including lead scoring, nurture programs, and funnel optimization

    • Experience in defining and implementing global approaches to ways of working

    • Proven experience in stakeholder engagement and complex project management

    • Proven experience in software/technology to support Marketing and pre-Sales processes

    • Strategic and technological consulting skills indesigning and enhancing marketing and/or internal business processes

    • Strong executive presence, communication, and presentation skills with the ability to influence senior level stakeholders and colleagues

    • Ability to work in a fast-paced environment and be able to prioritize workload to meet the competing needs of the business

    • RFP and/or proposal writing skills experience

    /As part of Oracle's employment process candidates will be required to complete a pre-employment screening process, after a conditional offer has been extended./

    Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

    Job: *Marketing

    Organization: *Oracle

    Title: *Director, Lead Management Technology and Innovation *

    Location: United States

    Requisition ID: 210008VK