2022 Client Of The Year: Patagonia

At a time when plenty of consumer marketers are leaning into acronyms like ESG -- environmental, social and governance -- as part of their brand promise, Patagonia took the ultimate step in 2022 and literally gave the entire company away to a single shareholder: Planet Earth. “For years, we looked for a way to lock in Patagonia’s purpose and unlock more value to fight the environmental crisis. Well, we did it,” the company said in a promotional email linking to a letter from its founder...