If I had a copywriting tips guide to follow when I landed my first job, it would have saved me a lot of suffering. Mum, dad… please look away now. I’m afraid that my expensive university education and a degree in English didn’t prepare me to write words that sell. When I finished school in 2001, I was lucky enough to land a copywriting job at a huge media company. And to be perfectly honest, I thought that I’d find the job pretty straightforward. But it wasn't. Making the...

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