5 ways the World Cup ticketing process is a complete design fail

The ticketing system for the World Cup has been so bad that California, New York, New Jersey, and Texas are investigating FIFA over reports of issues like false advertising and sky-high prices. Good online ticketing UX prioritizes transparency and ease of use, but for the World Cup, users have complained the system is designed to maximize profit instead of serving fans. Here’s how. 1. The queue and long wait times To buy a World Cup ticket on Fifa’s website, fans first have to...