‘A Lot More Consultative:’ Reddit Rebrands Its Creative Strategy Team as KarmaLab

Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group's purview as an "in-house creative strategy agency for advertisers" and making more of a concerted play for more cautious marketer budgets. The team will transition from an "RFP-based service" to a "proactive partner" for brands, said Will Cady who has...