A pioneer in the booming ETF industry breaks down her approach to the world's hottest investment pro

Smart beta is a rapidly growing area of the ETF market, as it allows providers to give an analytical slant to traditional fund indexing. OppenheimerFunds offers a suite of ETFs that use a proprietary revenue-weighting methodology. One of the firm's funds was recently named Smart Beta ETF of the Year by a trade publication. We spoke to Sharon French, the firm's head of beta solutions, about smart beta and the most pressing issues facing markets today. She doesn't buy arguments that the rise...