As the 90-degree sun blazed above Midtown Manhattan last Friday, a crowd flooded the entrance of Madison Square Garden, snaking out of the venue’s door—not for a concert or a game, but for merch. It was just five hours before Game 2 of the NBA finals, and the line to snag an official jersey or a cap at the Knicks’ home arena seemed to be never-ending, despite moving quickly. For many of the people in line, this would be their first piece of Knicks gear. Such is the effect of...
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