AB InBev taps Epsilon and Publicis has a new thing: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. This Bud’s for you—just for you AB InBev has signed on Publicis Groupe’s Epsilon as its data agency of record, with the goal of getting its brands closer to the consumer using analytics. “Epsilon’s input will play a critical role in shaping the brewer’s media and marketing...