Adnatomy: How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year

For the latest installment of Adweek's Adnatomy--a new video series exploring how brands, agencies and production companies continue to make commercials during the pandemic--we sat down with the team at ESPN to chat about their much-heralded "deepfake" spot, dubbed an MVP performance by Adweek. The ad aired during the first episode of the network's highly...