After 30 years, PepsiCo redesigned the two-liter bottle. Here’s why

It’s still plastic, but the company has slightly reduced its footprint while vastly improving the UX. Close your eyes, and I bet you can describe the distinct sensation of pouring soda out of a fresh two-liter bottle. When you pour your first glass, it’s this sturdy but unwieldy torpedo in your hands, glugging and fizzing its way into your glass. Somewhere around two or three glasses, you find the right balance. But as you pour your last glass, and the bottle begins to empty, its...