AI shopping is coming to your favorite brand’s website

I’m searching for a fun, professional outfit for a panel I will moderate this fall, and I mosey over to Alice + Olivia’s website. Until now, my only real option has been to scroll through thumbnails of dresses or fiddle with standard category filters. But there’s something new on Alice + Olivia’s site: a “Shop with AI” option. I give it a shot, describing how I need a dress that is chic, polished, and comfortable enough to sit on stage in. The system interprets my intent and instantly...