Alamo Drafthouse CEO clears the air on that controversial new phone policy

In February, Alamo Drafthouse—the theater chain known for its food and drink service, retro branding, and diverse film programming—started rolling out a major operational change. The brand phased out its on-paper food and drink ordering system for a QR code system that requires viewers to order from their phones. The move was designed to solve a host of operational problems for the brand’s employees and guests. Then, the uproar began. “This hurt more than, like, most of the...