Imagine the coolest beauty boutique possible: It's probably in Williamsburg, the people working there are crazy chic but still approachable (and won't bullshit you into buying a product that isn't actually right for you), and the well-curated store is super generous with sales and samples. Now imagine that you could access that boutique without getting on the L Train — or, worse, flying across the country — and, on top of that, it would offer free shipping on anything you ordered. Yeah, it...

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