Amazon is hurtling headfirst into the housing industry amid plans to use Alexa for smart homes (LEN,

Amazon and homebuilder Lennar announced on Wednesday that they're collaborating on a series of model homes that will be fully technology enabled. The houses will make heavy use of Amazon's Alexa technology, which residents will be able to use to control the TV, lights, thermostat, and shades, among other things. While Amazon's entry into other industries has wiped out billions of dollars of competitor market value, homebuilders remain relatively unperturbed. Amazon is leaving no stone...