Amp Spotlight: When 'no' is the best answer

Last month at our 10th annual Small Agency Conference & Awards, one idea resonated both onstage and off: the value of saying no, a theme that not only wove its way through the conference but had relevance for a wide variety of shops. Here’s what members of the Amp community had to say about the value of saying no and an example of how saying no ultimately turned into a big win.       Eric Fowles, Founder and Chief Executive Officer, Voltage     In my experience, if...