An Interview with Jonathan Ward, Founder of Icon (Part 2)

[If you missed Part 1 of this interview, it's here.] Jonathan Ward is talking about old-school custom car styling shops. "If you were a baller in the 1920s, '30s or '40s," he explains, "you didn't go buy a Cadillac. You bought a Cadillac, and you sent it to one of the boys, and they built a custom vehicle just for you on that platform." Ward is, in the modern day, one of the boys. He's got the same unerring sense of aesthetic as a Giuseppe Figoni or either of the Bertones--but he's also...