At the beginning of the year, an otherwise innocuous job ad—for an executive editor to oversee a site about technology — got more than its fair share of attention. Why? Because the entity that posted the ad wasn’t a traditional media company. The opening was for a job at Andreessen Horowitz, an influential venture capital firm in Silicon Valley that has developed a reputation for avoiding the traditional technology press. This raised a number of questions. Was the proposed site another way...
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