Fast food isn’t the most common point of comparison for honors colleges. But Mark Jacobs, vice provost and dean of Arizona State University’s honors college -- called Barrett, The Honors College -- used it anyway. “If I were Kentucky Fried Chicken, I guess we’d want to franchise Barrett and make tons of money,” Jacobs said in a recent interview. “But when you’re an educational institution, the best you can talk about in terms of the effect outside your own institution is hoping...

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