Ask millenials and boomers what companies they value most and you’ll get very different answers. If brands want to make an impact with the consumers of the future, they need a clear mission.
Serving an older population is a great thing, so long as that’s what a company intends to do–like AARP serving those 55 and older. But some major mass-market brands mean much less to younger generations than to older generations–creating significant risk for the longevity of those companies.
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