As Millennials Demand More Meaning, Older Brands Are Not Aging Well

Ask millenials and boomers what companies they value most and you’ll get very different answers. If brands want to make an impact with the consumers of the future, they need a clear mission. Serving an older population is a great thing, so long as that’s what a company intends to do–like AARP serving those 55 and older. But some major mass-market brands mean much less to younger generations than to older generations–creating significant risk for the longevity of those companies. Read...