Amid the periodic enthusiasm for data’s ability to revolutionize the way colleges and universities work, it can be easy to forget that having more data available doesn’t necessarily translate into leaders making better decisions on campus. It’s a point Karen L. Webber and Henry Y. Zheng make early in their new book, Big Data on Campus (Johns Hopkins University Press). “Despite some newfound emphasis on data analytics, most higher education officials are not yet adept at using...

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