Book Review: Crossing the Chasm

You might consider each year's raft of new social impact design startups to be what Samuel Johnson called "the triumph of hope over experience." Unfortunately, many social impact organizations and for that matter many startups follow a similar and discouraging trajectory: - bootstrapped "beautiful baby" prototype attracts design awards and newspaper articles - PR leads to initial wave of seed funding - funding allows a pilot of dozens or even hundreds of units - product enters awkward...