Building GSK's Social Listening Post: It's More Than 'Engagement'

To get the most from brand presences on social you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing that intelligence so that brand leaders can use it. Those were just some of the key takeaways from one of the highlights of last week's MediaPost Pharma and Health Insider Summit. Danny Gardner, GSK's Analytics Manager, US and NA Social Intelligence Lead brought us inside how GSK cultivated its consumer brand social listening post in house....