Building Rapport in Sales: The Foundation of Every Successful Deal

  Nothing is more important in selling than the relationship. And nothing is more important than a salesperson's ability to build that relationship quickly. Sometimes rapport happens naturally: the conversation flows, trust forms easily, and the prospect seems ready to engage. Other times, it takes persistent effort to gain enough confidence and trust for a prospect to move forward. So what separates salespeople who build rapport effortlessly from those who struggle?...