Closing engagement gaps in a cookieless world

news via Latest News - Ad Age

When the curtain finally falls on the cookie in the second half of 2023, marketers will have had nearly four years to prepare for the challenges of a cookieless world. As of today, however, it still remains unclear whether the majority of brands will be ready to meet those challenges. While there has been no shortage of urgency or writings on the topic, one could sense a collective shrug of relief across the digital advertising industry when Google announced in June that it would delay...

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