Core77 Design Awards 2026: Roman Gebhard on Technology That Serves Creativity

Roman Gebhard has watched technology evolve across three continents and multiple design cultures—from LUNAR Design in San Francisco to frog in New York to Siemens Design in Munich, where he eventually co-founded FLUID Design in 2006. Through all these shifts, he's observed something encouraging about where design practice is heading. "With the wealth of new technologies and the continued evolution of others, I'm most excited that the focus is shifting," Roman says. "The question is...