Core77 Design Awards 2026: Yuko Takagi on Design That Resonates at Scale

Yuko Takagi finds her greatest satisfaction when complexity gives way to clarity. "I'm most excited when a complex challenge becomes a clear, meaningful design solution," she says. "Seeing that idea improve sales or resonate with consumers is incredibly rewarding." As Design Manager at The Coca-Cola Company, Yuko operates in the high-stakes world of FMCG (fast-moving consumer goods), where design decisions ripple out at massive scale. "Small decisions can impact millions," she notes, "so...