Could NFTs help the media, or are they just a sideshow?

Over the past several months, technology journalists have had to get used to a new concept: the “non-fungible token,” or NFT, a concept that has been lighting up the cryptocurrency world, as well as art and media. An NFT is a string of code that, once it has been “minted” (generated by a computer) resides on the Ethereum blockchain, a ledger of every transaction since the currency was created. The “non-fungible” part just means that a token can’t be exchanged for another string of similar...