Name a brand — any brand — with a more recognizable tagline than "Easy, breezy, beautiful... CoverGirl. " For the last five decades, you couldn't. That catchy jingle wafted in the backgrounds of homes since the '60s, showing up in pop culture references more times than you can count. But if you've been paying attention to CoverGirl's influx of badass brand ambassadors recently, then you know the tides are changing — and now, so is the slogan. "Listening to our consumers, we learned that...READ FULL ARTICLE »
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!