Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging

Earlier we brought you the story of how LEGO, responding to letters sent in by children, has decided to ditch the single-use plastic bags used to wrap their products. Today we get to tell you who the design firm tasked with prototyping the paper bag replacements is: RKS, the L.A.-based design consultancy founded by Xerox PARC veteran Ravi K. Sawhney. RKS Design Researcher Meghan Preiss reached out to us with the skinny: LEGO came to RKS, a design consultancy in the Los Angeles area, to...