Thanks to the 20-year trend cycle, the 2000s are cool again. While Uggs, Crocs, and obsessive branding have been popular for a few years, the quiet of the pandemic pushed them fully back into the mainstream. After a decade of minimal aesthetics, trend hunters are longing for bold, often brash visual excess. It's the perfect climate for a full-blown return to logomania. The 21st century onslaught of brand imagery is a strong point of interest for Dutch designer Frank Tjepkema. In 2001 he...
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