Dyson is a wildly successful company that, in my opinion, does not "get" design. By the company's own definition of design, they'd say otherwise: Their products have a strong visual identity, feature cutting-edge technological innovations, offer high performance and have an aesthetic that is emulated by competitors. Where they fall short, in my opinion, is by being an engineering-led company that focuses aesthetics and numerical metrics at the expense of UX. That means, at least in my own...
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