Expedia is undergoing a 'painful but necessary transition' (EXPE)

Shares of Expedia fell Friday morning following disappointing earnings results. The company has invested heavily in marketing and technology, leading one analyst to believe that it is making a "painful but necessary transition" in order to improve its profits. This was the first full quarter for CEO Mark Okerstrom. Watch Expedia's stock move in real time here. Though shares of Expedia are plummeting following a quarterly earnings report that missed expectations, the company is...