From Ads To Answers, AI Is Rewiring Marketing's Growth Engine

Attention is no longer the gatekeeper. For two decades, digital marketing has been engineered around one dominant design: the ad unit. Paid search. Pre-roll. Display. We optimized bids, refined audiences, and scaled reach with precision. Marketing became a predictable, capital-efficient growth engine. That engine still works, but the interface that governs decision-making is changing, and that changes what drives performance. Marketing is shifting from a system optimized to win...