Getting customers to your business when weather (or the economy) slows business

It’s challenging getting people coming through the door on a consistent basis. If you own a local restaurant or store, you know the problem. People stay home because they do not want to drive in bad weather. They spend less when they feel the economy is unsettled. How can you bring customers through the door? 1. The snow promotion. If a snowstorm is expected, you advertise “If we get 3+ inches of snow, your dinner is free.” I’ve heard of programs where an independent service measures…...