Giant Foods' Launches 'Find Your Local' Campaign

Marketing agency RP3 this week launched a new brand campaign for client Giant Food that celebrates Giant’s longtime service to the Washington, D.C./Baltimore metro region. The effort, entitled “Find Your Local,” kicks off January 5 and includes a series of four vignettes featuring real Giant shoppers who live in the region, sharing their stories about and experiences with the long-standing local grocer. Three of the spots will launch this week on local TV stations in Washington,...