HelloFresh: The world's most ruthless food startup

Dominik Richter is not a chef, a gourmand, or a food snob. It's a Tuesday in March, and the 32-year-old in a hoodie has chosen to lunch at a kale-and-juice joint that could easily make you think you're in Los Angeles, except it's in Berlin. But rather than opine over the lactose-free yogurt dressing on the Super Green Detox salad, Richter is stabbing his pumpkin seeds and lettuce as if to establish dominance over the leafy prey. It's tough to discern whether Richter, the co-founder and...