Three media agencies modeled the cost of using Facebook to reach voters in Wisconsin and Michigan with the intention of swaying their vote.  The estimates range from as little as $50,000 for issue-focused ads to over $283,000 depending on a number of factors including intensity.  The agencies used tools that are available — legally — to marketers, politicians, and activists to show that even $100,000 can go a long way on Facebook. Facebook is currently embroiled in an investigation...

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