Dentsu’s prescient acquisition of
data management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges faced by brands today including the deprecation of cookies,
the confluence of consumer experience and broader marketing programs and the acceleration of commerce activity ignited by the pandemic.
Brands experienced unprecedented challenges in
2020 as the world grappled with health and economic calamities wrought by...
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