Hostess pledges to limit advertising of sweet treats to pre-teens

news via Media & Marketing News - Media & Marketing News Headlines |

Hostess, whose snack cakes and sweet treats evoke memories of childhood, will take a more mature attitude to advertising. Hostess Brands LLC ( Nasdaq: TWNK) said it has pledged to limit its advertising aimed at children under the age of 13. The Leawood, Kansas-based company signed on to the Children’s Food and Beverage Advertising Initiative, a national effort to make food advertising to young children healthier. The initiative includes 19 big food, beverage and restaurant brands, who pledge…...


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