How Adidas made Sabastian Sawe’s world-record-setting, 97-gram ‘supershoe’

When Kenya’s Sabastian Sawe crossed the finish line at the London Marathon on April 26, an Adidas attendant was waiting on the sidelines to collect his shoes. The attendant wrote Sawe’s record-breaking time, 1:59.30, on the side of the shoes, waited for him to take some photos with them, and then whisked them off to Adidas’s archives in Herzogenaurach, Germany. In that moment, the Adidas Adizero Adios Pro Evo 3 became the fastest shoe in the world. Sabastian Sawe breaks the...